I’ve just wrapped up season 1 of The Day of The Jackal. So as a nod to older content from the genre, I’d have liked for the text in this note to appear in that real-time typing style, with some nicely done drone footage showing you a convoy of Timbre Media vehicles purposefully snaking through a sandy timeline spanning 15 years (anniversary soon!), dodging a disruption minefield here, a covid explosion there, to finally disappear into a massive underground bunker-world, where cool innovations are afoot in the area of communications. All this visual imagery, why not just publish in video, you might ask 🙂
It’s a thought but not quite yet - I am enjoying the specific discipline writing a time-sensitive note requires. It is after all one of the key services we offer clients at Timbre. Calendarizing digital communications is something else we’ve perfected in 2024 and are excited to help you with this coming year. I dedicate the rest of this New Year note to list out our 360-degrees comms work involving podcasts, video and other digital content, in case they spark an idea as you plan your 2025 comms calendar.
1. Social Media Content – Posts, Reels, Shorts
Tamara Leisure Experiences (TLE)
• Posts featuring employees as advocates, towards TLE’s employer branding objectives
TiE Bengaluru & TGS (The Bengaluru chapter was the host of prestigious TiE Global Summit or TGS this year)
• Posts amplifying the TiE Blr brand, driving TGS registrations, spotlighting key event speakers & benefits, post event coverage
2. Video Podcasts
National Skill Development Corporation of India (NSDC)
• A video interview series shot on location and produced by Timbre, towards showcasing NSDC’s thought leadership in making India the skill capital of the world
Saksoft 25th anniversary
• A multi-media campaign for Saksoft's 25th anniversary including videos featuring leaders and employees, social media quiz and trivia posts, and a retrospective video on Saksoft’s evolution
3. Audio Podcasts
The GreyTFM Podcast for Greytip Software
• ET Brand Equity Award winner for 2024 - evidence that your marketing strategy cannot ignore the audio podcast anymore
The Green & Equal South Asia Podcast for
International Finance Corporation (IFC), part of the
World Bank Group
• Demonstrating how a podcast can serve as a facilitator of dialogue between key stakeholders orchestrating change
4. Music Curation, Audio Books, Gamified Content, And More
Gopalan Malls – In-store music
• Music curation, a lasting love at Timbre, put into use towards in-store ambience
Dr Reddys Labs – Games
• Among other activities we designed to mark Compliance Week, was a compliance themed word-search puzzle with terms and phrases from their compliance handbook. This was fun!
Penguin audiobook production - After Messiah
• Imagine our thrill when author Aakar Patel showed up at our studios to record the book in his own voice 😊
And there you have it - what we have come to refer to internally as our
360-degree approach to communications, to help you roll out a new story, in the format of your choice,
365 days a year 🙂
Seetal R Iyer
Co-Founder & Head of Content
